ARROJO Puts On Stellar Sold Out Show In City of Brotherly Love

The third of seven ARROJO Exposé events of 2016 went off this past weekend at the super cool FringeArts Center in Philadelphia. Traveling with a full team of stylists and models, ARROJO set off from New York to the sold out venue inspired to put on a trailblazing and crowd pleasing show of the latest trends and techniques coming from our world-class team. 

With Nick Arrojo leading proceedings we shared a fresh approach to cut, color, texture, and styling. Taken from recently released, bright and punky editorial collections from ARROJO, these eye-catching and colorful styles draw rapturous applause as the crowd get tuned in to the culture of New York's most influential hairdressing brand. 

Sharing our latest creative output at Exposé events allows us to show an audience of our peers elements from our entire approach to hairdressing, from creative concept to execution of technical and creative skills in each discipline of the craft. It is a great way to connect with fellow hairdressers, and show the creativity, collaboration, and connectivity that makes our brand tick. 

After the rousing show, an informal after-party with ARROJO DJs spinning allowed Nick and the team to mingle with attendees, swopping stories, insights, and good times as we look to forge strong mutually beneficial connections with hairdressers across the nation. 

You can see images of Exposé Philadelphia below.