A dream to put on a show more about hairdressing than hoopla has blossomed into one of the industry’s most cherished and influential events. In 2024, Expo returns to NYC with a deep dive into the creative culture of The City, modern technologies, latest hair trends, and insights from icons of the industry.
Featuring a welcome party; special guest artist presentations; ARROJO Creative Team trend forecasts; a field trip to experience contemporary, immersive visual inspiration; celebration with open bar, DJs and dancing under the disco ball; and a choice of hands-on hairdressing education or business success conversations with an elite group of panelists. Be a Part Of It.
ITINERARY
Saturday, Sept 21 from 8-11pm.
Welcome celebration at ARROJO Academy
Meet + network with fellow guests and Expo artists
Complimentary drinks
Sunday, Sept 22 from 11am to 3pm.
Inspirational presentations at The Angel Orensanz Foundation.
Recipient of the NAHA Hall of Leaders Lifetime Achievement Award, Geno Stampora spins a lifetime of insights to the industry into a not-to-be-missed presentation filled with humor and passion.
John Mosley - AKA The Popular Nobody - A BarberCon educator of the Year, John Mosley shares his talent and passion for barbering in a fashion-forward grooming presentation.
ARROJO Creative - Featuring Nick Arrojo, Lina Arrojo, and Paul Merritt with support from Wella our all-star creative team share three modern cut and color trends that give you fresh inspiration for creative yet salon-friendly styles.
Sunday, Sept 22 from 6:00pm.
Field trip to Mercer Labs for contemporary interactive visual inspiration.
Through fifteen experimental exhibition spaces, interactive experiences, unique listening encounters, and immersive installations, the relationship between art and technology is explored and redefined at Mercer Labs.
This Expo excursion will encourage guests to examine human perception via the frontiers of artistic expression.
Sunday, Sept 22 from 8pm-12am.
GOOD TIMES SORIEE at Skinos NYC
3-hour top-shelf open bar
Passed Hors d'oeuvres
Celebrated British DJ, Mark Hogg, Nick Arrojo and Emma Offen on the decks!
Dance under the disco ball as we come together to celebrate the craft we love
Monday, Sept 23 from 11am-3:00pm.
Choice of hands-on education at one of the specialized seminars at ARROJO Academy or join the Inspired Conversations Symposium at Jerome L Green Performance Space.
SEMINAR OPTIONS
Razor Expression with ARROJO Creative Team
Master fundamental and modern razor-cutting creative techniques and discover latest trends in a hands-on seminar that puts creative expression at the heart of every razor cut and style.
The Art of Hair Painting with ARROJO Creative Team X Wella
In this hands-on seminar learn modern color trends, inventive techniques, and placements that decorate styles with eye-catching brightness, pop, depth, and dimension, giving you the creative edge.
Contemporary Grooming + Barbering with John Mosley, AKA ‘The Popular Nobody’
Discover a fresh and elevated approach to grooming and barbering as John Mosley facilities a hands-on seminar highlighting efficient and effective techniques for modern, precision-based styles with essential brio.
Limited Availability, Please Note:
Each hands-on seminar option is capped at 20 attendees. Please email valeria@arrojonyc.com to reserve spots on any of the seminars listed above.
INSPIRED CONVERSATIONS SYMPOSIUM
Great for business owners and big thinkers, we set three topics of conversation and invite luminaries in each field to lead inclusive forums that discuss these subjects in vivid detail. We encourage you to a part of these inspired conversations, which will be recorded and released via Podcast at a later date.
Topic 1. Technology
Special Guest Speakers: Tarun S, Founder & CEO, Glamiris
Topic 2: Industry
Special Guest Speakers: Kelly Cahen, Jessica Walker
Topic 3: Creativity
Special Guest Speakers: Terry Matlin
*All Expo attendees who do not select a hands-on seminar will be automatically added to the Inspired Conversations Symposium.
GUESTS
Geno Stampora
Geno Stampora is one of 24 people recognized by the NAHA Hall of Leaders. His insights, experience, and strategies take you where you want to go. With warmth and inspiration, Geno empowers you to become your best YOU. Geno started behind the chair before becoming a successful owner of multiple salons and beauty academies. Now he shares his wisdom and knowledge to help you reach your potential. As a motivational speaker, Geno brings his humor and passion to every event – touching lives and giving attendees an experience they won’t forget.
Unforgettable. Unstoppable. And uniquely Geno. Learn how he can help you excel and achieve your greatest goals.
John Mosley AKA ‘The Popular Nobody’
By staying humble, hustling hard, and doing what he loves John Mosley has become the industry’s most Popular Nobody. His client list includes Eminem, Rihanna, Idris Elba, Kendrick Lamar, Schoolboy Q, the NFLPA, and more. The Popular Nobody is an industry icon for openly sharing the passion, knowledge, and skills that drive his success, helping to elevate grooming into the desirable craft it is today. John Mosley is a BarberCon Educator of the Year who will give you the tools to become a popular nobody in your own right.
Discover the humble, authentic method of The Popular Nobody. Go next level. Find inspiration. Make a positive impact.
WHAT YOU GET
Complimentary food and drink inclusive of top-shelf open bar at the Expo Soiree
Welcome celebration
Inspirational presentations from ARROJO Artistic Team and global guests
ARROJO Trend Forecast ‘25
Interactive visual inspiration at Mercer Labs
GOOD TIMES SORIEE at Skinos NYC
Celebrated British DJ, Mark Hogg, Nick Arrojo and Emma Offen on the decks!
Choice of specialized hands-on seminars with ARROJO Artistic Team, or global guest artists, or join the Inspired Conversations Symposium
Networking and community
A life-changing experience
Discounted room rates at ARROJO Expo hotels
“This is the most inspirational, awesome, fun educational experience I’ve ever had.”
“Absolutely loved it. I learned so much. I feel honored just to have been here. Everyone is so nice and helpful.”
“Tremendous. Expo was everything I hoped for and more. An outstanding example to everyone in the beauty industry.”